Marketing

Scope and Objective:

The course is designed to familiarize the students with strategic & operational decision-making process in marketing. Primary goal of this course is to provide a thorough understanding of the marketing management function.

Pedagogy:

Besides theoretical knowledge, the students are exposed to practical knowledge through regular interaction with corporate world and visits to the industry. Students are exposed to conduct market research project as well as involved into live projects.

Job Opportunities:

With the Indian economy bouncing back, there will be no dearth of jobs in the marketing sector. Job opportunities for students with marketing specialization would be open in FMCG, Banking, Insurance, Corporate, Consumer Durables, Manufacturing, Retail and Rural marketing and also Real Estate sector